# Business Plan
-[[business_plan/discussion]]
+* [[business_plan/discussion]]
+* [[business_plan/3_slides]]
# An overview of the business
We accomplish this at the hardware level by extending the OpenPOWER
Instruction Set Architecture (ISA) with an innovative Vector ISA that
merges 3D, Video and CPU into one single hybrid processor, where normal
-systems would have two or three separate processors. At the software
-level we engage closely with community resources and partners to ensure
-upstream collaboration. Complexity is reduced, time to market is reduced,
-power consumption is reduced.
+systems would have two or three separate processors (and complex firmware
+arrangements). At the software level we engage closely with community
+resources and partners to ensure upstream collaboration. Complexity is
+reduced, time to market is reduced, power consumption is reduced.
A typical SoC licenses separate closed-source CPU and closed-source GPU,
introducing huge complexity in the drivers, making the ODM critically
PCIe-based Graphics Card after its primary "boot" job is done. BMCs are
present on almost every server motherboard: they are used to boot and
manage Servers in Cloud Computing Data Centres world-wide. The product
-will also be suitable as a SBC (Single Board Computer) with "Raspberry Pi"
+will also be suitable for a SBC (Single Board Computer) with "Raspberry Pi"
style interfaces and, with both USB-C, PCIe host and client, can act as
an independent low-power affordable Graphics Card (a 3D version of the
Volari X11) with modest 3D and Video capabilities for use typically in
# Your audience and the market.
-```Who will your business supply and how will it reach them? How big is
-the market and who are your key competitors?```
+```Who will your business supply and how will it reach them? How big is the market and who are your key competitors?```
Our initial target market for the router product is small "Libre" sales
channels such as Thinkpenguin. Launch will be through Crowdsupply, which
select customers (unique branded), and a generic branded variant to SBC
community-focussed ODMs such as Pine64, Purism, Orange Pi etc. These
typically have sales volumes (each) of 20 to 100k units per year.
-The worldwide "Commumity" SBC market, which overlaps with Industrial
+The worldwide "Community" SBC market, which overlaps with Industrial
IoT and Education, is in the 400k and above range.
The overall SoC market is massive (hundreds of millions per year when
the intermediate product include Samsung, Texas Instruments, Rockchip,
Allwinner, AMLogic, ST Micro, Atmel, Freescale/NXP, and dozens more.
The key distinguisher is the "niche targetting" (peripherals, built-in
-capabilities) abd yet with not one single one of them providing full
+capabilities) and yet with not one single one of them providing full
source and firmware for CPU, GPU and VPU due to licensing of closed
-solutions they are all effectively not competitors.
+solutions they are all effectively not truly competitors.
-The long-term competitors include Apple, AMD, NVidia and Intel, providing
-high performance power-efficient Hybrid CPU-GPU-VPU processors.
+The long-term competitors include Apple, AMD, NVidia and Intel, where
+we will be providing the high performance power-efficient Hybrid
+CPU-GPU-VPU processors that they cannot.
# Products and pricing.
-```What will you be selling and how will your prices be set? How does
-this compare with your competitors?```
+```What will you be selling and how will your prices be set? How does this compare with your competitors?```
For the first phase we will manufacture and sell a completed 5 port
Gigabit Ethernet Libre/Open router product using our SoC that is similar
to Linksys products. Full source code and CAD designs will be provided,
immediately. Retail pricing for a 2xUSB2 5xGbeE router product is around
the USD $45 mark, with the SoC alone in 180nm QFP retailing around the
-$4 mark ($2.50 in high volume)
+$9 mark ($5 in high volume)
For the second phase we will provide the BMC and SBC style Quad Core
SoC to select customers, with the target price in volumes of 50k units
# Who is involved.
-```Many investors say they invest as much in the people as they do in
-the business. Share some information about people’s roles, experience
-and passions.```
+```Many investors say they invest as much in the people as they do in the business. Share some information about people’s roles, experience and passions.```
Luke: TODO.
Lauri: TODO.
+Cesar: TODO
+
+Tobias: I'm a full stack software engineer with a passion for FPGAs,
+linux kernel development, virtual machines and compilers.
+
# Financials.
-```Provide details about sales, costs, break-even points and where
-investment will come from. If you’re looking for people to invest,
-you should include information about likely returns. If you’re looking
-for ways to finance your business, crowdfunding, alternative finance
-and government funding are a good place to start.```
+```Provide details about sales, costs, break-even points and where investment will come from. If you’re looking for people to invest, you should include information about likely returns. If you’re looking for ways to finance your business, crowdfunding, alternative finance and government funding are a good place to start.```
+
+We have EUR 350,000 in grants from NLnet and are eligible for access to the Google Skywater 130nm Libre MPW Programme. We have a good relationship with Crowdsupply and the project has been in pre-launch mode for a year, in preparation.
+
+The Router ASIC's development and MPW may be entirely paid-for with NLnet Grants (TBD) as long as they have a focus on crypto-primitives. Its real purpose serves as a training ground for the team and a proving ground for the core concept, with no financial risk.
+TBD
projects / libreriscv.git / blobdiff